GRAPHIC DESIGN SERVICES FOR DIRECT MAIL
Designed to Get Noticed. Built to Be Mailed.
A great direct mail piece has two jobs: capture attention and make it easy for the recipient to understand what to do next. Mellady Direct provides professional graphic design services specifically for direct mail campaigns. Our design team creates postcards, letters, brochures, newsletters, and more – with the entire mailing process in mind.
In-House Production
From printing to mailing
Fast Turnaround
Get to market quickly
Data-Driven Results
More opens, more responses
WHAT MAKES DIRECT MAIL DESIGN EFFECTIVE?
Start With the Message, Not the Decoration.
Size, layout, folds, addressing areas, and other postal requirements can affect how a piece can be mailed. We consider the creative and mailing requirements from the start.
AUDIENCE & MESSAGE
Design around who you’re trying to reach, what matters to them, and what they need to understand first.
VISUAL HIERARCHY
Use headlines, imagery, typography, and layout to guide attention through the message.
CLEAR CALL TO ACTION
Make the next step easy to find, whether it’s calling, scanning, visiting, registering, or responding.
BRAND CONSISTENCY
Create a professional, recognizable piece using your brand’s colors, typography, imagery, and visual style.
TRUST-BUILDING ELEMENTS
Depending on the campaign, testimonials, reviews, credentials, statistics, photographs, guarantees, or other supporting information can help reinforce the primary message.
DESIGNED FOR MAILING
Account for size, folds, addressing areas, personalization, postage, and USPS requirements before the piece goes to print.
FROM IDEA TO MAILBOX
ONE TEAM FOR YOUR ENTIRE DIRECT MAIL CAMPAIGN
STRATEGY & CREATIVE
Campaign direction
Copy organization
Graphic design
Mail format
DATA & PERSONALIZATION
Mailing lists
Data processing
NCOA
Variable data
PRINT & PRODUCTION
Digital & offset printing
Folding
Finishing
Inserting
MAILING
Addressing
Postal presort
Postage optimization
USPS delivery
FREQUENTLY ASKED QUESTIONS
Do you provide both graphic design and direct mail services?
Yes. Mellady Direct can handle graphic design as part of a complete direct mail campaign, including data processing, printing, personalization, addressing, finishing, postal preparation, postage, and mailing.
Keeping these services together allows our creative and production teams to consider how the design will actually be produced and mailed.
Can you design a direct mail piece from scratch?
Yes. You can come to us with an established concept and copy, existing marketing materials, or simply the basic information you need to communicate.
The amount of creative development required varies by project, so we’ll establish the scope before beginning the design process.
Can you redesign an existing postcard or mailer?
Yes. If you have a previous mail piece that needs an update, our team can refresh the design, reorganize the content, update branding or messaging, and prepare it for your next mailing.
We can also evaluate whether the existing format still makes sense for the campaign you’re planning.
Can I provide my own design?
Absolutely. If you already work with an internal designer, marketing agency, or freelance designer, you can provide completed artwork for printing and mailing.
We recommend reviewing the specifications with Mellady Direct before final artwork is created so the designer can account for the correct dimensions, bleeds, addressing areas, folds, and other production requirements. We have USPS compliant Postcard & Self-Mailer Templates available for download and ease of use.
Can you help with the copy on my direct mail piece?
For projects requiring more extensive copy development, we can determine the appropriate creative scope before the project begins.
What information do you need to start designing my mailer?
We’ll want to understand who you’re trying to reach, what you’re promoting or communicating, what you want the recipient to do next, your brand requirements, and any required content.
From there, we can help determine the appropriate format and creative direction.
What size should I design my direct mail piece?
That depends on the amount of information, campaign goal, desired presentation, budget, and mailing requirements.
Rather than selecting a size based only on appearance, we recommend determining the format with both production and postage in mind. Our team can help you select appropriate specifications before design begins.
Can you personalize the design for each recipient?
Yes. Our variable data printing services can allow text and graphic elements to change from one recipient or audience segment to another.
Depending on your campaign and available data, this could include names, offers, images, locations, QR codes, URLs, calls to action, and other personalized elements.
Will you check my design before it goes to print?
Your approval of the final proof is required before the project proceeds to production.
WHAT OUR CLIENTS SAY ABOUT US
“Awesome customer service and graphic design. They knew exactly what needed to be on my post cards to get a great response.”
Steven Watanabe
“Super kind + knowledgeable team to work with and always a great end product! 10/10 recommend! “
Becca Kaiser
“Mellady Direct has always been a great resource for our needs. Always on time and always a great final product. “
The Midnight Mission
“I really enjoy working with Mellady for all of my marketing campaigns. Stephanie and her brother and the team are extremely flexible. They are extremely great and the best company I’ve worked with thus far. They go above and beyond for every job.”
Kris Costello
“The Mellady team really cares about their clients and their success. They are all about finding solutions, getting things done in a timely manner, and going above and beyond. They are lovely to work with. “
Michelle Bocchino
HAVE AN IDEA? LET’S CREATE YOUR NEXT DIRECT MAIL CAMPAIGN
Contact us today at 661-298-9190 to talk to a direct mail expert or fill out the form below.