The Mellady Direct Blog is your resource for direct mail, print products, and mailing list strategy. Written by professionals who manage campaigns from concept through delivery, each article explains real production workflows, postal requirements, and practical insights you can trust.
Author
Jill Mellady is the President and CEO of Mellady Direct, bringing nearly 40 years of hands-on experience in print, mail, and strategic communication. She is known for her deep operational expertise, commitment to craftsmanship, and passion for helping organizations deliver messages that matter. Jill has led Mellady Direct’s evolution into a full-service, data-driven production partner trusted by clients across California.
Knows About:
– USPS mail classes and postage optimization
– Variable data printing
– Mailing list hygiene (CASS, NCOA)
– EDDM campaigns
Alumni of: University of Indiana
Awards & Recognition:
2024: Appointed to the Board of Directors (Santa Clarita Valley Sheriff’s Foundation)
2018: SCV Chamber of Commerce Chairman’s Award
2017: Best PR & Marketing Company (Elite Magazine)
2015: Most Valued Professional (Van Nuys Postal Customer Council)
2015: Bronze Award, Integrated Campaigns (American Advertising Federation, L.A. chapter)
2015: Award of Excellence (American Advertising Federation, L.A. chapter)
2014: Small Business of the Year (SCV Leadership Awards)
2012: Los Angeles Area’s Top 10 PR & Marketing firms (San Fernando Valley Business Journal)
2010: Award of Distinction (American Advertising Federation, L.A. chapter)
When a project contains more information than a postcard or flyer can comfortably hold, a professionally printed booklet can provide the perfect solution. Booklets give organizations the space to share detailed information while creating a polished, easy-to-use...
Government agencies and public organizations communicate with their communities in countless ways. They publish reports, send important customer notices, provide educational materials, promote programs, and participate in community events. While those communications...
For nonprofits, a fundraising appeal has an important job: connect a donor with the organization's mission and give them a meaningful opportunity to help. While digital fundraising continues to play an important role, nonprofit direct mail remains a valuable part of a...
Whether you're hosting a financial planning seminar, educational workshop, nonprofit fundraiser, healthcare presentation, or business open house, success often comes down to one simple question: Will people show up? Even the best event won't make an impact if your...
Opening a new office is an exciting milestone. But simply putting a new address on your website isn't enough to establish your business in a new community. Successful expansion requires something much more valuable: awareness, trust, and meaningful local connections....
In today's crowded marketplace, earning attention is one of the biggest challenges businesses, nonprofits, schools, and organizations face. Whether you're competing for a customer's next purchase or encouraging someone to attend an event or make a donation, your...