Full-Service DIRECT MAIL SERVICES

Yes. Mellady Direct has the in-house production capacity to print and mail up to 1 million pieces per day, along with the data processing, personalization, addressing, fulfillment, and postal preparation needed to support high-volume campaigns.

For larger mailings, planning goes beyond production capacity. Our team can help evaluate quantities, versions, mailing schedules, postage, and distribution strategy to determine the most efficient way to move your campaign through production and into the mailstream.

Yes. Before you spend money printing and mailing to an existing database, we recommend processing the data to identify address issues that could affect deliverability.

Depending on the campaign, Mellady Direct can perform NCOA, CASS, DPV, duplicate removal, address standardization, and postal presorting to help improve the quality of your mailing data and prepare it for production.

Yes. Mellady Direct manages data processing, printing, personalization, addressing, inserting, postal preparation, postage, and mailing under one roof.

Keeping these services with one partner is especially valuable in direct mail because decisions about the size, stock, folds, finishing, addressing area, and construction of a piece can affect how it mails and what it costs to send. We can consider those requirements before your project reaches production.

No. If you already have a customer, donor, member, prospect, or other mailing database, we can prepare it for your campaign.

If you need to reach a new audience, we can also help build a targeted mailing list based on criteria such as geography, demographics, household characteristics, or business attributes. The right approach depends on who you’re trying to reach and what you want the campaign to accomplish.

Yes. Variable data printing can personalize much more than the recipient’s name and address. Depending on your data and campaign, individual pieces can include different copy, offers, images, locations, QR codes, URLs, or calls to action.

We can also help determine when personalization adds meaningful value to a campaign versus when a simpler version is the more practical choice.

Start with the message and goal, not the mail piece.

A postcard may be ideal for a simple offer or announcement that needs immediate visibility, while a folded piece provides more room to educate. Letters can create a more personal or official communication, and an envelope package can accommodate multiple inserts or create a different recipient experience.

Tell us who you’re trying to reach, what you need to communicate, and what you want them to do next, and we’ll help determine the format, size, stock, quantity, and mailing approach that make sense for the campaign.

Postage should be considered before the piece is designed, not after it’s printed.

Size, weight, thickness, folds, orientation, mailing class, quantity, destination, and how a piece is prepared can all affect postage. Mellady Direct can evaluate these factors early in the project and recommend specifications that balance the experience you want to create with production and mailing costs.

Work backward from when you want the recipient to receive the mail, not simply when you want it sent.

Your timeline needs to account for creative development, data preparation, proofing, printing, finishing, postal preparation, and expected USPS delivery. For an event, deadline, or time-sensitive offer, involving our team early gives us more flexibility to recommend the appropriate production and mailing schedule.