Suppose you’re sending a single piece of mail — perhaps a greeting card for a friend who needs some cheering up, or a postcard from your latest vacation.
The process is pretty simple: Write your message on the card or letter you’re sending, put it in an envelope if it needs one, put the recipient’s address on it, along with your return address, stick a stamp on it — and you don’t even have to lick those anymore — and voila! You’re done.
Easy, right?
Now do 10,000 of those.
A-ha! That’s where we find the big difference between personal mail and direct mail campaigns that go to hundreds, thousands or even tens of thousands of recipients. When you’re dealing with that kind of volume, the simple act of putting something in the mail doesn’t look so simple anymore — and sometimes, a stamp is much more than just a stamp.
With an expert direct mail provider like Mellady Direct Marketing, you can rest assured knowing that what might otherwise seem like a daunting task will be handled with precision and accuracy — and with no hassle for you.
That “simple” act of addressing the mail is a more complicated operation when you’re doing it in massive quantities, but our data processing, addressing, labeling and sorting capabilities make it a seamless operation.
Our lettershop services feature state-of-the-art equipment and an experienced team, ensuring that your mail pieces are accurately addressed, barcoded and completely prepped for mailing. Our data processing experts manage your mailing lists and prevent address duplication, which avoids wasted postage for extra pieces going to the same recipients.
And then there’s that stamp.
You might not think twice about sticking a stamp on a piece of mail, or even adding a second stamp if you’re sending something that’s got extra pages and may be too heavy for a single stamp. But when you’re mailing thousands of pieces, those extra costs add up.
The Mellady Direct team’s expertise can really pay off for you here. From the inception of your direct mail concept, we’re cognizant of the costs of mailing particular types of mail, and we’ll help you select the mail piece that is the right size and composition to deliver your marketing message, while also maximizing efficiency when it comes to mailing costs. Something as simple as slightly adjusting the size of a mail piece can save hundreds or thousands in postage.
At Mellady Direct we’re sharply tuned in to all of the various U.S. Postal Service regulations, mail classifications and postage options, and whatever your mailing is — whether it’s a simple postcard or a multi-piece letter in an envelope — we can find the most cost-efficient option for you.
It enables your mailing to achieve economies of scale. Saving 10 cents on postage for a single birthday card to your brother won’t seem like a big deal, but if you save 10 cents apiece on a 20,000-piece mailer, the math gets a lot more interesting — and can have a significant positive effect on your direct mail campaign’s return on investment.
Fortunately for you, we’ve got postage licked.
Learn more about how the Mellady Direct team can maximize the efficiency of your direct mail campaign. Contact us online or call us at (661) 298-9190 today.
