In the midst of political direct mail season, the Mellady Direct Marketing team was thrilled to have Southern California Public Radio reporter Aaron Mendelson and photographer Maya Sugarman from 89.3 KPCC drop by to interview Jill about what goes into helping candidates get out the vote.
“As election day draws near, campaign mailers are blanketing mailboxes all over California. While snail mail might not seem like the most sophisticated way to win an election, the depth of the strategy behind those mailers might surprise you. …
On a recent morning, Mellady’s machines buzzed as workers darted around the warehouse floor. …
(Mellady Direct’s) machines can print, cut and sort thousands of pieces per hour. One device does nothing but fold paper, and another dries the freshly-printed addresses with infrared light.
Printing software makes sure the mail comes off the presses in the exact order that a USPS carrier will eventually deliver it. Workers here slap a red tag on boxes that says “political campaign mailing,” and it’s ready to go.”
Click here to read the entire article and see a slideshow of great photos from our print-and-mail shop.
Despite the many advances in digital advertising, traditional political direct mail continues to be a proven and trusted method of reaching voters. With the combination of a good graphic design, a strong call to action, the right mailing list and good timing, you can reach voters. With 30 years of experience, Mellady Direct Marketing has the skill to help mailers stand out from the crowd. Click here to read a recent blog post about how to ensure political direct mail success, from targeting the right audience to reaching absentee voters.
If you need help getting out a mailing as soon as possible, click here to contact us today and ask us about our same-day mailing capabilities.
