If one thing is for certain this year, it is that we could all use a little help. Let our team help you garner the support needed to continue your mission.
Working in the nonprofit realm, you understand how important donations are to the reach of your organization. Without the funds provided from generous donors, the products and services you provide are diminished. And this year, when people have lost their jobs due to the ongoing pandemic, and the need for assistance is greater than before, we want to help you help others.
Mellady Direct has helped numerous nonprofit organizations develop and execute year-end appeal campaigns and we can help you too.
In our three decades of experience we have learned what works, what doesn’t, and what will get people to donate to your organization.
Appeal to the Ethos
When writing your appeal letter, make sure to include stories that will evoke emotion from your audience. People are more likely to donate when they feel a connection to the organization and the best way to form an instant connection is to appeal to their emotions. Whether it is a touching story about someone you helped or explaining what would happen if the money is not raised, touching someone emotionally is the key to an impactful letter.
Target your Audience
We understand that you are spending money on your appeal, and we want to help you get the most for it. While everyone would love to donate to your organization, not everyone has the means to do so. We will make your mail go further by targeting people with the highest propensity to donate, interests in organizations like yours, and those who have donated to nonprofit organizations in the past. We will also use your list of existing and past donors so as not to let them forget about you. If you are not asking for the donation, someone else is. Together, we will make sure no money is left on the table.
Take a Multi-Channel Approach
An engaging letter is important and while there is power in direct mail, the most successful non-profit appeals incorporate multiple channels to reach their donors.
The mailing of the letter is the foundation, and while a solid foundation is pertinent to the success of the campaign, building on that foundation is where the magic happens.
Driving your letter recipients to a landing page where they can make donations via credit card is a key to increasing your funding. This also allows you to pay tribute to donors and thank them for their contributions.
Never let your prospects forget about you with a series of email blasts. This is a great way to repeatedly put you at the front of their mind and when you link it back to your landing page or website, your online donations are sure to increase!
Outsource for Nonprofit Appeal Success
There is a lot of work involved in putting together an appeal campaign, particularly one with multiple elements. We recommend working with a trusted professional who can take care of the development and execution of your nonprofit direct mail campaign and keep you in the loop throughout the process allowing you to do what you do best: furthering the mission of your organization.
Are you ready to take your nonprofit appeal campaign to the next level? Mellady Direct Marketing has three decades of experience and we’re ready to help you.
