When it comes to marketing, the old adage holds true: There’s strength in numbers. As you consider how you approach marketing for your business, don’t overlook the power of a multichannel approach.
The Direct Marketing Association reported last year that nearly 50 percent of marketers utilize email, direct mail and social media for a multichannel marketing mix. Like the team here at Mellady Direct, they know that businesses benefit from a healthy multichannel marketing mix rather than solely relying upon one single marketing method.
With a multichannel approach, you can capitalize on the strengths of each method to give your marketing efforts the maximum impact.
For example, email marketing can provide a very immediate form of outreach that drives recipients to additional online resources. Its immediacy allows for precise delivery timing and the ability to track results. Plus, an email marketing piece that makes a good impression is easily shared by clicking the “forward” button.
However, unlike email marketing that requires opt-in permission, direct mail allows you to develop a demographically pinpointed mailing list of your ideal target market and reach that market with a well-designed mail piece.
By using both channels in ways that support one another, your marketing has an expanded reach and stronger impact. For instance, your knowledge of your mailing list can help you better tailor email marketing to feel personal and relevant, and the results you see from email marketing can give you ideas to incorporate into print marketing.
The Direct Marketing Association has reported that campaign response rates can spike by 35 percent when print and email marketing methods are used in an integrated campaign. And that’s not even including elements such as a vibrant, engaging social media presence or the use of web display or pay-per-click advertising to promote your business.
You don’t need to figure this out alone. An experienced marketing firm can help you take your business to a new level in 2016 with the power of a coordinated multichannel marketing approach.
Ready to develop and implement a healthy multichannel marketing mix for your business? Click here to contact Mellady Direct Marketing today and get started.
