The clock is ticking, with less than four weeks until Election Day. And while many voters have already filled out and returned their absentee ballots, there is still time for candidates to make a last-minute push to secure the votes they need. When it comes to reaching voters, political direct mail continues to be a winning choice.
What’s important is to ensure you’re going about things the right way, and over the past 30 years we’ve seen several key factors to ensuring your political direct mail stands out.
The Right Mailing List
The right list will make or break your mailing, as well as keep you from overspending those precious campaign dollars. That’s why we work closely with our clients to identify their target audience, develop a list that reaches only those people, and process it to achieve the best-possible postage rates.
The Right Design
You only have one chance at a first impression. That means it’s crucial for your political direct mail piece to incorporate good graphic design and messaging, and a clear, strong call to action.
You should also consider going big with your mail piece, such as a 6×11” or even 8 ½x11” postcard that will really stand out in a stack of mail.
The Right Time
Timing is everything, and right now is prime time for doing a final push to secure voter support. The benefit of working with a firm such as Mellady Direct Marketing is that you can streamline the process by having everything done under one roof, from design and printing to data processing and mailing. By avoiding working with multiple vendors you can ensure your piece mails that much more quickly. (Click here to read a recent article on how to stand out with political direct mail.)
If you’re a political candidate you know there’s no rest until the day after Election Day. So make the most of the next few weeks and consider a last-minute political direct mail piece to secure more votes.
Don’t waste time on reaching potential voters! Click here to contact Mellady Direct Marketing today and find out how we can deliver the win for you.
