Despite the surging popularity of digital marketing, direct mail marketing continues to hold a significant position in today’s marketing industry. In fact, many organizations prefer direct marketing to online marketing due to its lower costs.
There is no doubt that direct mail marketing is here to stay. And looking at the prevailing trends, it will continue to play an integral role in firms’ marketing initiatives in the future.
In order to stay ahead of the game, firms must look out for future trends to plan their direct mail campaigns accordingly. We have summarized some major trends that you need to look out for in 2016:
Trend#1: Storytelling
First off, your brand needs to make a connection with customers. If you are able to resonate with your target audience on an emotional level, they will reach out to you. In other words, brand storytelling is an effective approach that will can positive marketing results.
To achieve this objective, identify and know your target audience. Tell a unique story about your brand with direct mailing services. Whether you use a brochure or a postcard, make use of eye-catching images and engaging words to capture the audience’s attention.
Trend #2: Increased Segmentation
Learn the art of segmentation to ensure targeted direct mail messaging. Increased segmentation allows companies to send relevant messages to their customers, while keeping the costs down. Eventually, this contributes to increased sales.
Trend #3: More Personalization
Make the right impression on your target audience by using personalized direct mail. Perhaps, one of the biggest advantages of personalized direct mail is that it makes customers feel valued. Use data analytic s to gather customer information (likes and dislikes) for formulating tailored direct mail marketing campaigns. Similarly, make unique offers to entice them to complete the call to action.
Trend #4: Technology Integration
With a rise in smart phone users, it is now more than necessary that you incorporate digital marketing into your marketing strategy. After all, a great marketing strategy is one that integrates direct mail and digital marketing. Direct mail marketing enhances customer engagement and response, whereas digital marketing enables an integrated marketing experience. A simple way of doing this is by including your website or social media address on a product brochure. This will keep the conversation going and eventually build a strong brand.
By knowing these trends, you will be able to adjust your direct mail marketing initiatives accordingly and handle the challenges that might come your way. If you would like to know more about the current and future trends in direct mail marketing, click here to get in touch with us.
