It’s no secret that we’re big fans of direct mail marketing here at Mellady Direct Marketing, and there’s a good reason for that: After 30 years in business, we continue to see our clients have great success with it.
Despite continual advances in technology, direct mail is still a crucial element of a healthy marketing mix for any business.
Based on our experience, here are four reasons why direct mail is a great investment in your marketing.
It Targets Your Market: There’s no need to use a broad, scattershot approach to your marketing. Not when you can send a piece to a mailing list that targets your ideal demographic. Do you need to reach upper-income homeowners with children and a history of charitable giving? There’s a list for that. Or perhaps you offer a service with broad appeal and need to reach everyone in specific neighborhoods. There’s a list for that, too. An experienced mailing professional can work with you to develop lists that reach your ideal target market.
It’s Cost-Effective: With advancements in digital printing technology, costs for high-quality printing have come down, offering easy access to great printing whether you’re mailing 1,000 or 10,000 pieces. Additionally, by working with an experienced mailing professional, you can ensure you’re receiving any possible postage discounts and not overspending on mailing.
It’s Measurable: Advances in mail tracking allow access to data showing when your mail was delivered and ensure it’s being done in a timely fashion, which is key for time-sensitive pieces.
Additionally, by incorporating elements such as QR codes, phone numbers and web URLs that are unique to your mail piece, you can track how people are engaging with your marketing.
It Shows Results: Despite being raised on technology, Millennials (ages 18-34) continue to be among some of the most responsive recipients of direct mail, according to multiple marketing reports. Additionally, the Direct Marketing Association reported that direct mail has a roughly 4 percent average response rate by consumers, compared to email marketing’s average of 0.12 percent.
There are numerous other reasons to consider a mailing campaign, but it’s safe to say direct mail marketing is a sound investment in your business.
Are you ready to embrace the power of direct mail marketing for your business? Click here to contact Mellady Direct Marketing today!
