With its substantial growth, digital media continues to play an integral role in today’s marketing landscape. The proliferation of social media tools, along with a host of new software, applications and companies, has led to the increasing popularity of online marketing. And given the prevailing trends, there is no doubt that digital marketing is here to stay.
As 2015 comes to an end, all eyes are on next year’s digital marketing trends. Here are some trends that are likely to dominate 2016:
Video Ads
Online video ads will continue to play a more prominent role in 2016. With social media platforms such as Facebook offering video options to advertisers, users will witness more video ads next year. At the same time, Google has now incorporated video content in its algorithm.
Simply put, video ads have become a norm now. Not only are users accepting it, but also firms have realized how effective they are in terms of outreach and cost.
Mobile
The usage of mobile phones has skyrocketed in recent years. As the number of smart phone users increases, there is no doubt that mobiles will continue to dominate desktop for accessing the Internet. More importantly, Google has recognized a site’s mobile-friendliness — referred to as whether a site is “responsive” — as a factor for its search engine rankings. Thus, any firm that wants to increase web traffic must adapt mobile marketing.
SEO Techniques
A vast majority of firms have been relying on search engine optimization (SEO) strategies to boost their rankings. Keep in mind, SEO is a constantly evolving domain. The new year will bring with it extensive changes in this industry. Similarly, digital assistants, such as Siri and Cortana, will gain momentum next year. More and more companies will source their information via a virtual assistant.
Apps
There will be an explosion of applications next year, especially since Google has decided to use information from indexed apps for search rankings. Apps are user-friendly and responsive, which is why more companies will catch onto them.
Although apps are unlikely to completely replace websites next year, they will be used by a large number of business owners.
Wearable Technology
More and more people will invest their funds in wearable technology. And not just the Apple Watch, a first-generation smartwatch.
2016 will witness an emergence of several new smartwatches. These watches provide instant, on-the-go information. Thus, companies would have to create content that can be searched through voice commands.
These are some trends that are likely to have the biggest impact on the digital marketing industry next year. Get more information on digital marketing as well as direct mail marketing with us.
