Are you sending out thousands of mail pieces and not getting the return you want? Chances are you are not correctly targeting the recipients of your mailers. At Mellady Direct, we have the knowledge and capability to target the exact audience you are looking to...
If you work in the nonprofit sector, you know that fundraising never truly ends; it’s a constant part of the job. You also know that the final months of the year are the prime time for appeal campaigns. Particularly at the holidays when the spirit of giving is in the...
As we’ve discussed in previous articles, direct mail marketing is a good investment in your business, and what’s true of any investment is that people like to know how their dollars are working for them. What if there was a way to track your direct mail and have a...
It’s no secret that we’re big fans of direct mail marketing here at Mellady Direct Marketing, and there’s a good reason for that: After 30 years in business, we continue to see our clients have great success with it. Despite continual advances in technology, direct...
Fundraising is tough business, no question about it. Although it is an important source of revenue for nonprofits, securing donations entails addressing many challenges. From attracting donors to sustaining them, here are some of the most common fundraising challenges...
