There are many truisms in advertising and marketing that have stood the test of time, and one of them comes to us from Claude Hopkins, a pioneer of advertising in the early 20th century, who advised that one of the keys to successful advertising is making a compelling...
There are changes on the horizon that affect direct mail, and Mellady Direct Marketing wants to ensure that you are prepared for the postage increase. The Postal Regulatory Commission recently approved new price increases of an overall 1.937% for the U.S. Postal...
In our modern multimedia environment, most people naturally think of online tools when they think of their marketing strategy. Clearly, online marketing is a big part of the mix with strategies like display advertising with banners on website, e-newsletters, search...
