Think for a moment about how many marketing emails you receive that you either ignore or delete without reading. But what about physical, printed mail? There’s a good chance your eyes linger on what shows up in your mailbox, even if only for a moment. In the midst of...
It’s interesting how something can get repeated often enough that it gets accepted as fact. For example, everyone “knows” George Washington’s dentures were made of wood, right? Wrong! Although our nation’s first president suffered dental problems throughout his adult...
If you are involved at any level with a nonprofit organization, you know just how crucial it is to raise funds. It is a constant effort, and particularly at the end of the year when the holiday season rolls around it is vital to develop an appeal campaign that reaches...
When you ship a single item, often you might opt for a tracking service, whether it’s provided by the U.S. Postal Service or a commercial shipping company like UPS or FedEx. It can be pricey, but for a single, high-priority letter or package, it’s worth...
Mention “Millennials” and, depending on your audience, you’ll likely be met with a variety of opinions on everything from their work ethic to their spending habits. When it comes to marketing, one thing’s become clear: they definitely respond to proven methods....
While direct mailing service has been around for decades, the advent of the Internet and email marketing has led to firms questioning the major differences between the two. Which delivers better results? Which one is more reliable and convenient? And which one will...
