by mellady direct | Oct 30, 2015 | All Articles, Direct Mail
Despite the surging popularity of digital marketing, direct mail marketing continues to hold a significant position in today’s marketing industry. In fact, many organizations prefer direct marketing to online marketing due to its lower costs. There is no doubt that...
by mellady direct | Oct 28, 2015 | All Articles, Direct Mail
Direct mail is a cost-effective marketing strategy that can redefine your branding efforts. If done the right way, it can significantly boost your customer base. This also entails the number of times you send out your direct mail to sustain customer interest. Having...
by mellady direct | Oct 27, 2015 | All Articles, Direct Mail
With so many blogs and opinions proclaiming the death of direct mail, you might be wondering why you are still working hard to come up with a campaign. The reality is, while digital marketing has its sweet spot, direct mail marketing still delivers excellent results,...
by mellady direct | Oct 17, 2015 | All Articles, Direct Mail
You just identified a new market that you feel is going to be highly receptive to your products. However, what might be quite prohibitive is the cost of advertising to this market. The best publications are expensive and it might take months before your ads appear. In...
by mellady direct | Oct 16, 2015 | All Articles, Direct Mail
The most important element in a direct mail campaign is the mailing list. Although all the different components of a direct mailing campaign are equally important, the mailing list makes the biggest impact on its ultimate performance. A reliable direct mail marketing...
by mellady direct | Oct 1, 2015 | All Articles, Direct Mail
Suppose you’re sending a single piece of mail — perhaps a greeting card for a friend who needs some cheering up, or a postcard from your latest vacation. The process is pretty simple: Write your message on the card or letter you’re sending, put it in an envelope if it...
