With constant advances in technology and online marketing, it may be tempting to think of direct mail as a thing of the past. However, that couldn’t be further from the truth. Here at Mellady Direct Marketing, we continue to see clients have great success with...
We’ve got great news for our direct mail customers: Starting April 10, postal rates will be rolled back, delivering an average reduction of more than 4 percent to business and nonprofit mailers. Those savings really add up, especially if you rely on large direct mail...
When it comes to marketing, the old adage holds true: There’s strength in numbers. As you consider how you approach marketing for your business, don’t overlook the power of a multichannel approach. The Direct Marketing Association reported last year that nearly 50...
There are a number of different research studies that show donors have been looking for personalized and differentiated communication. While this doesn’t really prove that all fundraising efforts suffer from lack of personalization, it does offer some insight into how...
So, you just spent around $2,000 on your direct mail campaign and it is finally time to talk business. You are probably waiting for all those customers to flood into your store, or maybe give you a call before dropping by, right? Wrong! How do you know it was worth...
As 2015 draws to a close and we prepare to take on whatever challenges 2016 may bring, we’ve been looking back at some of our topics of discussion in 2015, and some of them jump off the page as if to shout, “I’m relevant for 2016, too!” Thus was born the following...
