In the midst of political direct mail season, the Mellady Direct Marketing team was thrilled to have Southern California Public Radio reporter Aaron Mendelson and photographer Maya Sugarman from 89.3 KPCC drop by to interview Jill about what goes into helping...
One of the reasons direct mail has such great success is that recipients like holding printed pieces in their hands. There’s just something about physically holding printed material, and poring over the details in a way that’s totally different from viewing graphics...
The clock is ticking, with less than four weeks until Election Day. And while many voters have already filled out and returned their absentee ballots, there is still time for candidates to make a last-minute push to secure the votes they need. When it comes to...
If you work in the nonprofit sector, you know that fundraising never truly ends; it’s a constant part of the job. You also know that the final months of the year are the prime time for appeal campaigns. Particularly at the holidays when the spirit of giving is in the...
Election season is in full swing in the run-up to Nov. 8, and with a top priority of every candidate continuing to be reaching voters, political direct mail continues to be a winning candidate when deciding how to invest your marketing budget. That’s not just a sales...
With 30 years of experience in direct marketing, we’ve certainly seen plenty of changes to marketing methods, particularly with how the internet has revolutionized marketing. However, after all this time we can confidently say that traditional printed direct marketing...
