What if we told you that we could not only deliver your direct mail piece to the recipient’s physical mail box, but also put the same mail piece into their digital inbox, on their phones, tablets and computers? Thanks to a game-changing new feature from the U.S....
They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...
As 2018 gets into high gear, so is the direct mail industry, which might be surprising to the casual observer. In an era where technology is integrating itself into everything we see, hear and do, you might perceive direct mail as a “low-tech” means of communicating...
What continues to prove successful in direct mail marketing is a well-balanced mix of proven methods. Were finding new trends and great success in our customers’ mailings. The foundation of a good campaign is targeted direct mail. According to a 2016 report by...
As a consumer, sometimes it may seem that if there’s one constant about the U.S. Postal Service it’s that postage rates keep changing. The truth is, yes, there are constant changes to bulk mail postage rates, but it doesn’t need to be confusing. In fact, if you’re...
Once upon a time, sending out direct mail meant mutually exclusive choices of either the lowest-price option or splurging on a more attractive piece. The good news for businesses is that those days are long gone. Not only has advanced digital printing technology made...
