In today’s marketing landscape, the significance of digital marketing cannot be overstated. As the digital marketing industry continues to grow, so does the demand for digital marketers. There is a growing emphasis for digital marketers to stay relevant and...
Whether you have a small business or a large corporate organization, social media plays a dominant role in every business strategy. As its influence continues to surge, all business owners should incorporate this powerful tool into their marketing strategy. Social...
While direct mailing service has been around for decades, the advent of the Internet and email marketing has led to firms questioning the major differences between the two. Which delivers better results? Which one is more reliable and convenient? And which one will...
There are many truisms in advertising and marketing that have stood the test of time, and one of them comes to us from Claude Hopkins, a pioneer of advertising in the early 20th century, who advised that one of the keys to successful advertising is making a compelling...
Here at Mellady Direct, we’re firm believers in the power of direct marketing done the right way, because we continue to see how well it works. From proven traditional direct mail, to forward-thinking, web-based methods, direct marketing allows you to create a direct...
“Almost overnight, the Internet’s gone from a technical wonder to a business must.” – Bill Schrader What Bill Schrader said isn’t hyperbole, and on May 8 our president, Jill Mellady, had the opportunity to discuss exactly why investing in digital advertising is so...
