You just identified a new market that you feel is going to be highly receptive to your products. However, what might be quite prohibitive is the cost of advertising to this market. The best publications are expensive and it might take months before your ads appear. In...
The most important element in a direct mail campaign is the mailing list. Although all the different components of a direct mailing campaign are equally important, the mailing list makes the biggest impact on its ultimate performance. A reliable direct mail marketing...
It’s that time of year, when nonprofit organizations of all sizes and missions are gearing up their annual giving campaigns, hoping to garner support for their causes, as companies and individuals plan their year-ending charitable contributions. For a nonprofit, it...
Suppose you’re sending a single piece of mail — perhaps a greeting card for a friend who needs some cheering up, or a postcard from your latest vacation. The process is pretty simple: Write your message on the card or letter you’re sending, put it in an envelope if it...
The night of Friday, Sept. 25, was a milestone evening for Mellady Direct Marketing, when we were named the Santa Clarita Valley’s Business of the Year at the VIA Bash, the Valley Industry Association’s black-tie gala held at the Hyatt Regency Valencia. VIA represents...
Think for a moment about how many marketing emails you receive that you either ignore or delete without reading. But what about physical, printed mail? There’s a good chance your eyes linger on what shows up in your mailbox, even if only for a moment. In the midst of...
