It takes a strong foundation to build a strong house. For nonprofit organizations doing a nonprofit appeal, donors are the bricks they need to lay that foundation, and like the bricks in a foundation, each donor matters. Mellady Direct has worked on numerous nonprofit...
Despite the surging popularity of digital marketing, direct mail marketing continues to hold a significant position in today’s marketing industry. In fact, many organizations prefer direct marketing to online marketing due to its lower costs. There is no doubt that...
Marketing has never been about using a single medium, it always been about attracting and keeping customers engaged using a variety of different tools. Of course, internet marketing can help you do that but in conjunction with other strategic marketing tools....
Direct mail is a cost-effective marketing strategy that can redefine your branding efforts. If done the right way, it can significantly boost your customer base. This also entails the number of times you send out your direct mail to sustain customer interest. Having...
With so many blogs and opinions proclaiming the death of direct mail, you might be wondering why you are still working hard to come up with a campaign. The reality is, while digital marketing has its sweet spot, direct mail marketing still delivers excellent results,...
What if we told you it’s possible to increase the results of your nonprofit appeal mailing by renting the list of people who donate to a similar organization? Sound far-fetched? It’s actually a viable and smart option for your next mailing. Your mailing list makes all...
