There’s nothing like the feeling of sharing good news, and it’s very exciting to announce that our president, Jill Mellady, was recently named the 2015 Most Valued Professional for the Van Nuys Postal Customer Council. A mailing industry veteran with 30 years of...
There are a number of different research studies that show donors have been looking for personalized and differentiated communication. While this doesn’t really prove that all fundraising efforts suffer from lack of personalization, it does offer some insight into how...
So, you just spent around $2,000 on your direct mail campaign and it is finally time to talk business. You are probably waiting for all those customers to flood into your store, or maybe give you a call before dropping by, right? Wrong! How do you know it was worth...
As 2015 draws to a close and we prepare to take on whatever challenges 2016 may bring, we’ve been looking back at some of our topics of discussion in 2015, and some of them jump off the page as if to shout, “I’m relevant for 2016, too!” Thus was born the following...
Your nonprofit newsletter can be one of your most important tools to raise funds for your cause. This is because newsletters work as highly effective direct mail tools to show the donors the true impact of giving and building a relationship that lasts. The key here is...
Despite the phenomenal growth of digital marketing, direct mail still plays a key role for brand advertising. In fact, some of the most impactful advertising takes place through direct mail. But a lot depends on the direct marketing copy. Great direct mail copy has...
