As 2018 gets into high gear, so is the direct mail industry, which might be surprising to the casual observer. In an era where technology is integrating itself into everything we see, hear and do, you might perceive direct mail as a “low-tech” means of communicating...
What continues to prove successful in direct mail marketing is a well-balanced mix of proven methods. Were finding new trends and great success in our customers’ mailings. The foundation of a good campaign is targeted direct mail. According to a 2016 report by...
As a consumer, sometimes it may seem that if there’s one constant about the U.S. Postal Service it’s that postage rates keep changing. The truth is, yes, there are constant changes to bulk mail postage rates, but it doesn’t need to be confusing. In fact, if you’re...
When we say that Mellady Direct Marketing is a full-service firm, we really mean it, and those services extend well beyond simply printing and mailing. We’ve also helped numerous clients refine and revamp their branding materials, including that most common of...
So it’s time for your next mailing campaign, and you’re trying to save money wherever you can. You hire a designer to create your piece, and then find a big online printing company to print your postcards. You don’t have a mailing list, so you need to find a company...
Once upon a time, sending out direct mail meant mutually exclusive choices of either the lowest-price option or splurging on a more attractive piece. The good news for businesses is that those days are long gone. Not only has advanced digital printing technology made...
