by mellady direct | May 21, 2015 | All Articles, Digital Marketing
Here at Mellady Direct, we’re firm believers in the power of direct marketing done the right way, because we continue to see how well it works. From proven traditional direct mail, to forward-thinking, web-based methods, direct marketing allows you to create a direct...
by mellady direct | May 14, 2015 | All Articles, Digital Marketing
“Almost overnight, the Internet’s gone from a technical wonder to a business must.” – Bill Schrader What Bill Schrader said isn’t hyperbole, and on May 8 our president, Jill Mellady, had the opportunity to discuss exactly why investing in digital advertising is so...
by mellady direct | May 14, 2015 | All Articles, Direct Mail, Industry News
There are changes on the horizon that affect direct mail, and Mellady Direct Marketing wants to ensure that you are prepared for the postage increase. The Postal Regulatory Commission recently approved new price increases of an overall 1.937% for the U.S. Postal...
by mellady direct | Apr 22, 2015 | All Articles, Social Media
When it comes to marketing your business in 2015, are you being anti-social? I’m talking about social media, which has radically altered our world over the past decade and, when used properly, can be an important part of your business and marketing plan. Social...
by mellady direct | Apr 17, 2015 | All Articles, Direct Mail
In our modern multimedia environment, most people naturally think of online tools when they think of their marketing strategy. Clearly, online marketing is a big part of the mix with strategies like display advertising with banners on website, e-newsletters, search...