Whether you have a small business or a large corporate organization, social media plays a dominant role in every business strategy. As its influence continues to surge, all business owners should incorporate this powerful tool into their marketing strategy. Social...
Every church needs a solid marketing plan to bring in more worshippers and grow. However, effective promotion or marketing of a church requires careful planning, coupled with results-oriented techniques. Some of the most commonly used marketing tools available to...
Want know the secret behind great advertising? It is not as complicated as you may think. Simply put, successful advertising campaigns require meticulous and thorough planning, development and execution. If you stumble at any one of these crucial stages, chances are...
While direct mailing service has been around for decades, the advent of the Internet and email marketing has led to firms questioning the major differences between the two. Which delivers better results? Which one is more reliable and convenient? And which one will...
There are many truisms in advertising and marketing that have stood the test of time, and one of them comes to us from Claude Hopkins, a pioneer of advertising in the early 20th century, who advised that one of the keys to successful advertising is making a compelling...
We’ve all been there. At one time or another, we’ve received mail addressed to “current resident” and immediately flagged it as junk mail destined for the recycling bin. However, what about a piece that’s personally addressed or that has a personalized message?...
