We’ve worked with many businesses over the years that thrive best when they are able to connect in person with a live audience to explain how their products and services benefit their clients. Often, they are professionals in financial services and retirement planning...
What if we told you that we could not only deliver your direct mail piece to the recipient’s physical mail box, but also put the same mail piece into their digital inbox, on their phones, tablets and computers? Thanks to a game-changing new feature from the U.S....
They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...
As 2018 gets into high gear, so is the direct mail industry, which might be surprising to the casual observer. In an era where technology is integrating itself into everything we see, hear and do, you might perceive direct mail as a “low-tech” means of communicating...
What continues to prove successful in direct mail marketing is a well-balanced mix of proven methods. Were finding new trends and great success in our customers’ mailings. The foundation of a good campaign is targeted direct mail. According to a 2016 report by...