Political direct mail has never been more important. As voters lose trust in politics, a survey shows mailers are the most credible form of outreach. Connecting with voters and establishing a relationship of trust has never been more difficult for political candidates...
Ever wondered how Santa Clarita’s mailing house got started? Learn how Mellady Direct Marketing turned a garage office into a full-scale marketing firm — and put its own stamp on the American Dream. When Jim and Jill Mellady dropped their first order of newsletters in...
You might still be thinking of the QR Code as the Oldsmobile of the digital world: They were a fine idea at the time, but their time has passed. You may even be inclined to ask, “Does anyone still use those things?” Not so fast, slugger. QR codes are...
Political junkies are starting to get that feeling right about now, the same feeling that die-hard baseball fans get when pitchers and catchers first report to spring training: The season is right around the corner. The anticipation is building alright. Just as the...
