Direct mail is a cost-effective marketing strategy that can redefine your branding efforts. If done the right way, it can significantly boost your customer base. This also entails the number of times you send out your direct mail to sustain customer interest. Having...
With so many blogs and opinions proclaiming the death of direct mail, you might be wondering why you are still working hard to come up with a campaign. The reality is, while digital marketing has its sweet spot, direct mail marketing still delivers excellent results,...
What if we told you it’s possible to increase the results of your nonprofit appeal mailing by renting the list of people who donate to a similar organization? Sound far-fetched? It’s actually a viable and smart option for your next mailing. Your mailing list makes all...
You just identified a new market that you feel is going to be highly receptive to your products. However, what might be quite prohibitive is the cost of advertising to this market. The best publications are expensive and it might take months before your ads appear. In...
The most important element in a direct mail campaign is the mailing list. Although all the different components of a direct mailing campaign are equally important, the mailing list makes the biggest impact on its ultimate performance. A reliable direct mail marketing...
