Despite the phenomenal growth of digital marketing, direct mail still plays a key role for brand advertising. In fact, some of the most impactful advertising takes place through direct mail. But a lot depends on the direct marketing copy. Great direct mail copy has...
Fundraising is tough business, no question about it. Although it is an important source of revenue for nonprofits, securing donations entails addressing many challenges. From attracting donors to sustaining them, here are some of the most common fundraising challenges...
With its substantial growth, digital media continues to play an integral role in today’s marketing landscape. The proliferation of social media tools, along with a host of new software, applications and companies, has led to the increasing popularity of online...
You’ve designed a beautiful marketing piece. The colors look just right on your computer screen, and you just know your brochure is going to make a great first impression for your business. You upload your file to an overseas printer because the prices are cheap, and...
The run-up to December is over: The holiday season is here, which means it’s crunch time for nonprofits. What will be in your organization’s stocking this year? The answer isn’t as simple as sitting on Santa’s lap and asking for donations to double — but you can still...
