With constant advances in technology and online marketing, it may be tempting to think of direct mail as a thing of the past. However, that couldn’t be further from the truth.
Here at Mellady Direct Marketing, we continue to see clients have great success with well-executed direct mail campaigns.
Here’s an example: Recently we designed, printed and mailed a 12,000-piece direct mail marketing campaign for a client’s wealth management seminars. Within days, they saw such a great response that they needed to add two additional days to the seminar schedule!
When a well-designed mail piece that has a strong call to action is coupled with a quality mailing list and timely execution, the results can be very positive. Research continues to show that direct mail is witnessing resurgence in results, especially among Baby Boomers, Millennials and women.
If you’re ready to invigorate your marketing with a well-executed direct mail campaign, click here or call us today at (661) 298-9190 and learn how we can put 30 years of experience to work for you.
